B2B SaaS CEO brands led
pipeline influenced
organic LinkedIn impressions
client referral rate
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We mine the proprietary thinking that's locked in your CEO's head and your sales calls, the stuff AI can't reach and competitors can't copy.
A buying committee is researching your brand right now. Most of them will form an opinion before they ever book a demo.
Most content is built to win the feed. But that's only the first place a post works... buyers keep finding it in search and AI for months.
LinkedIn became one of the best investments I made and Filipa was key to that. My posts hit 15M+ impressions, but the real proof was in the pipeline: prospects started quoting my posts back to our sales team, and in one quarter my content came up in more recorded sales calls than the whole year before, influencing millions in pipeline. It was great to engage with customers and build relationships!
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Running a business of this size, my own public voice was never the priority. Filipa made it manageable. She built the structure, kept the demand on my calendar small, and helped me say the things I believe about our industry. The work we did helped us carry our corporate narrative to clients, to the industry, and to the people who might come work with us. Important for TP, and personally, important for me.
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When Semrush analyzed 89,000 LinkedIn posts cited by AI, the typical one had just 15–25 reactions. The content AI trusts isn't the content that goes viral.
Gartner puts the average B2B buying committee at 6-10 people. Most never touch your product or your demo. Your CEO's content is how you reach them.
Across our accounts, the ones who converted had been quietly following for a median of 4.5 months before they ever reached out, none of it visible in anyone's analytics.
The team bridges the gap between our corporate messaging and our CEO's thought leadership. This strategic alignment has elevated our profile among senior leaders in our target market and been a key driver in increasing direct traffic to our website.
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Built her own brand to 60,000+ followers on LinkedIn. She sets the strategy on every mktk account, and shaped 50+ B2B SaaS CEO brands personally.
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The reason mktk scales without dropping quality. Former engineer, he builds the engine behind every account.
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We map your CEO’s POV, your GTM goals, and your ICP in a 90-minute intake call. You leave with a comprehensive positioning framework.
We write your CEO’s voice guide, content pillars, and first month of posts. Everything is reviewed with your marketing team before a word goes live.
Weekly content, monthly reporting, ongoing optimization. Your CEO approves in 15 minutes a week. We handle everything else.
A B2B SaaS marketing team plugged their CEO's LinkedIn into the GTM motion. In 90 days it influenced $5M in pipeline and cut the sales cycle 20%, buyers were engaging with posts before the first demo.
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Buyers research in LLMs now, and the answers they trust are built from cited sources... that includes LinkedIn.
You can't buy your way into the room where 800 of your exact buyers talk to each other. The CEO of G2i got his post forwarded straight into it.
Authority leads into invitations you'd normally have to pay for. The host of a top entrepreneur podcast messaged this CEO to invite her on the show.
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One organic post reached so many people that matching it with paid ads would've cost close to $93K. $300M SaaS.
When buyers ask AI about founder-led marketing, this client's post is cited as the sourc, next to Rand Fishkin and Tim Soulo.
Organic leads landed in the CRM tagged Sales Qualified, one already moving to a signed contract (avg. $50k a deal).
In one quarter, the client's LinkedIn was referenced on more sales calls than all of the prior year.
A CMO at a 10,000-employee company commented on the CEO's post. This was a buyer the sales team was chasing for months,.
An ideal buyer opened the DMs asking about annual and enterprise pricing, a sales-ready convo that started with one post.
A top-priority account chased via outbound for months found the founder's profile on their own and converted on the site.
One organic post reached so many people that matching it with paid ads would've cost close to $93K. $300M SaaS.
When buyers ask AI about founder-led marketing, this client's post is cited as the sourc, next to Rand Fishkin and Tim Soulo.
Organic leads landed in the CRM tagged Sales Qualified, one already moving to a signed contract (avg. $50k a deal).
In one quarter, the client's LinkedIn was referenced on more sales calls than all of the prior year.
A CMO at a 10,000-employee company commented on the CEO's post. This was a buyer the sales team was chasing for months,.
An ideal buyer opened the DMs asking about annual and enterprise pricing, a sales-ready convo that started with one post.
A top-priority account chased via outbound for months found the founder's profile on their own and converted on the site.
Host of a 50M-download podcast (321k email list) DM'd to invite the client on the show.
Ask AI about no-code trends and the client's post is a cited source; their POV shapes the answers buyers read.
A full week of sales meetings booked, going straight to CEOs who now reply.
A senior leader reached out after a post stopped them cold.
One video post crossed 3 million impressions ... enough that the client's own message just read "HOLY SHIT."
64,000 impressions, 42,000 people reached, and 480 clicks straight through to the link!
Host of a 50M-download podcast (321k email list) DM'd to invite the client on the show.
Ask AI about no-code trends and the client's post is a cited source; their POV shapes the answers buyers read.
A full week of sales meetings booked, going straight to CEOs who now reply.
A senior leader reached out after a post stopped them cold.
One video post crossed 3 million impressions ... enough that the client's own message just read "HOLY SHIT."
64,000 impressions, 42,000 people reached, and 480 clicks straight through to the link!
